A leading neuroscientist draws on physics, linguistics, psychology, education, and other disciplines to explain the inner workings of the human brain and explore the role of neuroscience in daily life.

Of all the parts of the human body, the brain is perhaps the most amazing. This complex organ runs the show when it comes to our bodies. It is the command center that keeps the body s voluntary and involuntary systems working as they should. Readers will find out how the brain works, the many different jobs it does, and more in this photo-illustrated and engaging text.

"A rock star academic explores the final frontier of personal privacy: your mind. Imagine a world where your brain can be interrogated to learn your political beliefs, thought crimes are punishable by law, and your own feelings can be used against you. Where perfumers create customized fragrances to perfectly suit your emotions, and social media titans bypass your conscious mind to hook you to their products. A world where people who suffer from epilepsy...

"The NeuroGeneration reveals the dizzying array of emerging technologies-including cranial stimulation that makes you learn faster, an artificial hippocampus that restores lost memories, and neural implants that aim to help us keep up with or even outpace artificial intelligence-that promise to alter the brain in unprecedented ways, unlocking human potential we never dreamed possible"--

"Kids learn about the brain in this collection of fun, illuminating experiments they can do themselves"--

"Professors and husband-and-wife team Uta and Chris Frith have pioneered major studies of brain disorders throughout their nearly fifty-year career. Here, in Two Heads, their distinguished careers serve as a prism through which they share the compelling story of the birth of neuroscience and their paradigm-shifting discoveries across areas as wide-ranging as autism and schizophrenia research, and new frontiers of social cognition including diversity,...

"'Is addiction really a disease?' In this high-definition video essay, Kevin McCauley explores the arguments for and against this vital debate, reviewing the latest neuroscientific research about addiction along the way. Using the spectacular landscape of Utah's State and National Parks to describe the brain areas involved in addiction, Dr. McCauley turns complex neuroscientific concepts into easy-to-understand visual images that will help people...